Author: Byron Darden

Understanding Intersectionality and How We Act

On the surface, Diversity and Inclusion seem simple. Treat everyone equally regardless of cultural, racial, sexual, or mobility differences. Because you haven’t walked in their shoes, you may not know what would make them feel marginalized.

I encountered a blind couple at a function recently. As I observe them, my curiosity starts to grow. I want to help them yet feel unsure whether I should. Thoughts start running through my head – Do they need help? Will that make them feel called out? Will it make them feel that they do not belong, that they are a burden, that I have no faith in their ability?

I turn to them and say, “hello.” Soon, someone places a plate of food in front of them, and one of them asks me, “what is on this plate?” As she touches and points to grapes, vegetables, and crackers on her plate, I offer a simple explanation. She thanks me, and soon we are engrossed in conversation about the true nature of the event and the challenges of her condition.

As we part ways, the couple makes their way out of the room and to the elevator. I admire their independence and come away with a deep respect for their journey. A little kindness, empathy, and curiosity go a long way.

At an individual level, you have great opportunities. Setting policies and procedures at a corporate level can get a bit trickier. Smaller companies can address individual issues. Larger companies often hire a manager, conduct training, and set policies to educate the entire workforce on the subject of diversity and inclusion. Consider this discussion among managers in the DEI space: Racism is Bad for Business.

Individual and Corporate Intersectionality

Let’s start with Intersectionality at an individual level. Let’s say that employees at Company X take a required diversity training and understand on the surface that specific ways of speaking can be interpreted in different ways. Employees A and B are working together, and they are from entirely different backgrounds. To accomplish the task at hand, both employees need to be conscious of the information gained in their training and use that to communicate and work together.

At a corporate level, diversity and inclusion beliefs and practices can affect employee productivity and how the company is perceived by its customers. Lately, there have been several situations where a company has taken a stand on an issue, and it has polarized the population.

Here are some examples. Many companies have ceased doing business with Russia due to the conflict with Ukraine. This can alienate those of Russian descent, whether they agree with Russia’s actions. Many companies require their customers to get a vaccine. This can alienate those who have religious exemptions or have a medical condition that prevents them from complying.

Let’s get a little more specific. When a company recognizes Black Lives Matter, some workers and customers feel heard, and some are alienated. It can often seem a very fine line. Some agree and continue doing business with the company. Some disagree and search for other alternatives. We see the consequences of corporate action in the news.

A few years back, I worked within the financial services industry-leading a Diversity & Inclusion workshop. The client questioned the level of diversity one of their vendors had and asked me my opinion. I felt it was the responsibility of my client to address this with the vendor. I went on to explain that in the event the lack of diverse leadership and team demonstrates an insensitivity in the workplace for inclusion, this could turn out to be a liability for my client. My point of view was that my client owes it to their organization and their channel partners to take action and say something.

Let’s dial it in a little and focus on internal policies within a company. When companies do not address issues of discrimination head-on, it results in a toxic culture. This can lead to workers, loss of productivity, absenteeism, health issues, and lawsuits. At the very least, companies should follow the law. Their practices should nurture employees, build relationships, and create a sense of caring.

Standards of Intersectionality

In addition to making good business sense, how a company handles Diversity, Equity, Inclusion & Belonging is now guided by ISO (International Standards Organization). ISO formulated a set of standards with which a company can identify where they stand regarding how well they have addressed issues of Diversity and Inclusion. The alignment with these standards gives an indication of the inclusive fitness of organizations.

Companies can participate in a risk assessment centered on these standards. Based on a company’s answers, an Inclusion Score is provided. This score affects insurance rates and gives companies action items to address critical issues. The principles that affect your score include 4 Risk Groups, 10 Risk Categories, 32 Risk Domains, and 170 Risk Elements covering leadership, human resource practices, inclusive culture, supply chain management, sustainability, policies, etc. By getting an Inclusion Score, a company can reinforce its commitment to diversity and inclusion. Read more about the ISO Standards for Diversity and Inclusion.

An unfortunate side-effect of not focusing attention on D&I is billions of dollars in lawsuits that can cripple an otherwise prosperous business. It’s prudent to protect your assets while developing D&I processes. Inclusion Scores can begin to address marginalization, giving each person a voice while addressing the organization’s needs.

Tools & Tactics

Whether or not your company mandates training or behavior, here are some things you can do to address D&I in any interaction:

  • When someone attacks your dignity, speaking up begins the process of developing awareness in the perpetrator that their actions must change.
  • Anytime a person or process limits your access to fair treatment or equal opportunity, remaining quiet sends the message that it’s okay to continue business as usual with no repercussions about which to be concerned.
  • When a sexist remark is made, an antisemitic indiscretion is delivered, or a sexual advance is offered to another, a counteraction becomes necessary to be followed up with an official complaint to right the wrong.
  • When a person is routinely interrupted while speaking in a meeting or during a presentation, the culprit must be called out for rude and disrespectful behavior.

Listening to how they identify is essential when meeting people for the first time. If you are unsure, ask. If you get called out for using the wrong pronouns, use the right ones the next time. These are signs of respect and understanding. Something we from time to time stumbles through until we get it “right.” I faced such a time myself not long ago when I was introduced to a trans person. That was all the description I received along with the name Alex when I showed up for our first meeting. It turned out to be a wonderful connection and I was excited about the prospects of what we might do in partnership to address bias as a learning opportunity for our respective audiences.

When I began to share about the meeting with a friend later that evening, I made the unfortunate choice to reference Alex as “she.” At first, my friend drew this to my attention. I was initially surprised because it was unlike me to make such an obvious error. As my conversation continued with my friend in reference to the earlier meeting, I did it again. I referenced Alex as “she.” My next correction came rather sternly and unexpectedly, somewhat hostile. I got that I was speaking incorrectly and again attempted to adjust. It felt as though I was tripping over my own shoelace. My friend was relentless. Then I asked, “what do you believe might be the reason I may be having trouble addressing Alex appropriately?” The response I got was rather challenging, “you don’t care.”

That was hardly the reality as I saw it. Yet, I noticed how annoyed my friend became with me. Then he shared the example of one of his colleagues granting him permission to use the women’s restroom rather than the men’s room citing he was considered, “one of the girls.” The reference sent annoyed shivers down my spine and with that, I got it. I had to do much better quickly. What I learned is that we can be thoughtless in this fast-paced world. It is to our benefit to slow down and be present before we misspeak. That became a wake-up call to me for how important it is to get it “right” when it comes to being inclusive to people unlike ourselves.

As a group manager, concentrate on each person’s individual goals and progress. Each person is on their own journey in the workforce, and standard metrics may not fit. Employees need to feel free to grow and develop their skills. This can result in innovation and countless benefits to the organization.

Consequences of Bias

The lack of understanding of Intersectionality creates a divide and leaves many feeling that they are going against the grain. Intersectionality deals with multiple individual biases – a person can feel alienated because of skin color, gender, sexuality, and religion all at the same time. These complex identities can undermine the true goals of an organization. We’ve spoken about the lawsuits and the outcome of ignoring diversity impacting society as a whole.

  1. Gaps in salary are well documented, and this gap widens when broken down by gender, race, or disability. For example, a disabled Bangladeshi man will make 56 cents in contrast to one dollar for a non-disabled man, not of color in the UK.
  2. While women are making inroads into top-level management positions, statistically, people of color or Asian women in the corporate world are afforded less professional development than their Caucasian counterparts.
  3. People with disabilities have a hard time even getting in the door and are more often the ones who get let go when lay-offs occur.
  4. Women of color and LGBTGI+ women are more likely to experience sexual harassment in the workplace.
  5. People of color who experience microaggressions that their employer does not address tend to quit quicker than their white counterparts.

Take Control

“It is important and vital to keep that education for critical consciousness around intersectionalities so that people are unable to focus on one thing and blame one group, yet be able to look holistically at the way Intersectionality informs all of us: whiteness, gender, sexual preferences, etc. Only then can we have a realistic handle on the political and cultural world we live within.”
– Bell Hooks

Whether or not you are a part of an organization that recognizes Intersectionality or has a strong focus on Diversity & Inclusion, you have the power to take action. The most important thing you can do is speak up. Unconscious biases are an opportunity for education. They are also an opportunity to look at your own beliefs and feelings.

When you are experiencing difficulties in the workplace, call me before you take concrete action. I can provide a neutral-sounding ground and steps to get you grounded and focused on your career path while being heard. Your voice needs to be heard! Click on www.byrondarden.com, take my leadership quiz, and book a consultation. As a Diversity and Inclusion Professional, I am equipped to guide you through the waters of bias and create an environment where you can thrive!

Founder’s Corner

Many organizations have taken on the task of looking at inclusion as a viable consideration now that the world is steeped in addressing the more equitable treatment of one another. Major corporations are taking decisive action so as to be front and center on the list of companies that are taking Diversity & Inclusion seriously.

Some are doing a stellar job at rethinking how they do business in a climate where all-eyes-on-you can make or break their brand. Others are paying lip service to inclusion, at least until they get a handle on how to approach what for some, feels like a daunting project. Smaller companies are clamoring to find ways to shore up their reputation in the marketplace by ensuring their organizations are evolving in the 21 century, sensitive to the needs of others while focusing on building their brand around what it means to serve a broader population of customers. This includes how you treat the folks within companies that serve your customers.

Now the International Standards Organization ISO 30415 provides a standard for inclusive behavior in organizations. We have a way to quantify and qualify service management as a way of using specific markers to indicate where a company is doing well and where it can be even more effective at inclusion over time.

On an individual level executives can also now get a clear sense of their own strengths and challenges in building and leading inclusive teams with the Living and Being Leadership Vitality Checkup. I recently caught up with Leilani Raashida Henry, founder of Being and Living and creator of the tool. She had this to say.

“The Leadership Vitality Checkup meets the emerging leadership needs of people and organizations. We focus on key factors that enable the positive performance of individuals and the whole system. You will discover how well you foster creative engagement, inclusivity, and connectedness. These key factors that Polish Your Brilliance may be hidden, misplaced, or yet undiscovered amidst stress at work or in life.  Your individual success factors may need to be located, integrated, or simply given permission to soar.  This assessment tool unlocks your ability to create and encourage an equitable and respectful high performing organization.”

We think it is a wonderful tool and we have now included it in our suite of offerings for the corporate executive. Learn more about it in this month’s blog.

The Culture of Retail

Working in retail or managing a retail store brings its own challenges. While historically, the focus in retail is geared toward reading the market and fulfilling a want or need, today’s success is built on attracting customers and providing an experience that will encourage their return.

Retail culture begins behind the scenes. Whether a large chain store or an independent boutique outlet, some real thought needs to happen in order to send the intended message and attract the perfect customers.

Traditionally, retail culture was based on a hierarchy centered around policies and procedures. A “chain of command” is established with expectations of behavior. Some describe this as a power or role culture more in tune with military command and control. This culture depends on a solid structure with repeatable steps to help the culture move forward to serve its mission.

While this approach supports companies to run with Swiss watch precision, many thought to be forward-thinking companies have adopted a more expansive approach. Their focus is on mentoring and inclusivity, encouraging creativity while staying within the brand’s focus. There’s more of an entrepreneurial environment being fostered.

There is room for both in today’s market. The route taken depends on your approach to meeting your goals. Like many other industries, retail is a dynamic art form that requires structure and openness. Most organizations adopt the military hierarchy as their foundation. This allows ease in systematizing the effective tracking of ROI and other analytics necessary to remain flexible and agile in decision making. With the added layer of the art of business, brands set themselves apart, new and creative ideas emerge, organizations become more community-minded, and thus the humanizing of business blossoms.

This becomes more apparent as diversity and inclusion evolve into an insurance matter. We are in a paradigm shift now that inclusion has been standardized by the International Standards Organization (ISO). Diversity, Equity, Inclusion, and Belonging are no longer just nice to have. D&I are now imperatives.

While some treat retail jobs as a part-time opportunity to make ends meet, others find their calling in merchandising, marketing, sales, and customer service. As inclusion takes a foothold in companies and organizations across the globe, those called to their particular industries will find themselves embracing a more expanded view of the people’s side of the business. How we treat one another matters.

Importance of Retail Culture

When a customer walks into a particular store, they have expectations, from the layout, the level of service, the merchandise on the shelves, and the overall feeling. A small retail boutique will have precious items creatively displayed and a personal greeting from the proprietor, who will provide personalized attention. A large department store will have wide aisles, neat racks of organized clothing in your size, and room to shop and browse.

None of this can happen without structure and predictability. When the main goal is to move products and services quickly and in high volume, these processes set the store up for success. There are clear expectations of every member of the team.

Commonality in Different Retail Environments

When we think of retail, we often focus on stores that sell goods or services, such as clothing stores or hair salons. Retail environments can include boutique stores, online shops, large department stores, and grocery stores. Focused attention is even more critical as there is high product turnover, short shelf life, and high efficiency.

Almost every type of retail establishment has challenges in keeping up with trends and tracking the seasons, keeping just the right amount of inventory, and providing an inclusive environment for its customers – keep those who are loyal and attract new ones. This high-stress environment can raise tension for workers, and therefore a great deal of energy and effort is required to invest in helping people rise to the occasion.

I also found myself in manufacturing within the gourmet confections industry, in which I served both a retail and wholesale population. The people responded to a leadership team that motivated employees much like a cheerleading squad inspires its audience and sports players.