During the course of our day, we are pulled in many different directions. Many thoughts and action items are clamoring for our attention. When we slow down and concentrate on one project at a time, it’s incredible how much more we absorb and how much quicker we accomplish the task.

Carry that same perspective into a presentation. Unseasoned speakers tend to rush through their talks, pausing only to take a breath…sometimes not even then! They worry about losing the audience’s attention or their own train of thought. They do a disservice to their audience, who is there to listen and learn. A listener requires time to comprehend and reflect on the information provided. Great speakers slow down and use the power of pause to capture attention, create anticipation, and nurture connections.

A leader can use the same technique (And So Can You) when presenting information to their team, a boardroom, or a client presentation. The pause is a powerful way to build up to a crescendo, let the audience ponder the problem, and then wow them with your solution. As we continue, you’ll see the various ways the power of pause can be used in other communications – for emphasis, anticipation, providing a chance for their words to have an impact, or to allow the audience to interject their own thoughts – whether out loud or in their head.

I’m going out on a limb to do the very thing I often encourage leaders to avoid. That is to assume you’ve experienced the pause in any number of ways, such as when a subordinate takes a beat, a term often used in the world of acting before a character continues the flow of crossing the stage. We often experience dramatic moments when a character on television or in a film allows silence to fill the moment before responding to a fellow actor. You may have experienced it when a senior leader goes silent just prior to asking a follow-up question during your presentation.

Quite different from pausing to think of the ideal or appropriate word, the leader uses the power of pause to emphasize a point or let their words sink in. Allow me to show you how Pausing For Emphasis can be your super power!

Here are some ways to build in natural pauses:

1. Slow down. Less seasoned speakers are often nervous and tend to rush through their presentations. When starting to speak, take a deep breath, gather your thoughts, and calm your nerves. Connect with your audience with a look of confidence. Remember that they are there to hear you speak; your message is essential. Practice in front of a mirror; practice where you will insert the pauses.
2. Breathe. Natural breathing inserts pauses and forces you to slow down. Think of your audience. Is everyone on the same level? Are their members for which English is not their first language? As you connect with your audience, notice puzzling looks that might mean they are not present. Clarify your point and add pauses to allow them to process information.
3. Use pauses in place of “um’s” or “uh’s”. You will sound infinitely more polished, and the audience will have more confidence in your message.
4. Pauses are punctuation. Use a pause where you typically see a comma or period in your writing. As you practice your speech, exaggerate these pauses with a deeper breath. Where there would be a comma, insert a short pause. Use a longer pause when you reach the end of a sentence.
5. Pause when changing thoughts. Use an even longer pause when shifting gears in your presentation. At the end of a central point, let the audience catch up and let yourself recharge. This pause creates a natural transition separating two points. Similarly, a pause can be used when citing an example or telling a story to indicate the change of pace.
6. Pause when using visuals. When using slides or props, pause to let the audience read what is on the slide. Unless you are reading the slide word for word, the audience cannot read and listen to your point simultaneously. Pausing before diving into the material or moving on to the next point is an effective tool.
7. Build in a Pause to Get a Drink or Check Your Notes. These pauses can be deliberate, allowing the material to sink in without appearing awkward. You can also use this type of pause to recover your own thoughts. Insert this pause to let your audience study a visual or after asking a rhetorical question.

How do I know? I’ve spent two decades hearing from numerous clients worldwide to help their managers and leaders develop stronger platform skills during presentations. They want their people to be more effective when presenting to senior leadership and to their customer base. Sometimes it is a matter of simply slowing down during presentations. Mastering your pause is something we can work on together.

An example of this may be that moment when a presentation is in action and the speaker stops to check for understanding before moving forward. It could be that moment when the speaker says something profound and then allows for a moment of silence to let their point land for the listener. Perhaps a moment when a presenter completes a share of content. Then chooses to move silently from one place to another before speaking again on a different point.

Most people speak around 150 words per minute in the course of a normal conversation. Those in places of authority such as a US president delivering a State of the Union address slow that down to 100 words per minute. That doesn’t mean that they spoke slower than everyone else, it means they built in pauses. Pauses do not take away from the meaning or target you as someone who doesn’t know what they are saying. The power of pause lies in delivery. Click Opportunity to Explore to learn about your delivery.