I’ve been telling stories my entire life. Yet, when I thought about how I define storytelling, I was challenged to find words to describe one of the oldest forms of communication.

My approach is probably much like yours when you need quick information. Google it! I have to say, the definition that powerfully captures my thoughts and feelings on the topic comes from Olivier Serrat. “Storytelling is the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.”

This definition effectively covers the various aspects of storytelling. It inspires connection and imagination. It puts the speaker in command of their audience, and they hang on to each word with great attention. It gives storytelling a purpose.