Most companies have guiding values they expect every member to follow. These values set the tone and direction for every decision the company makes – from a decision on what product or service to sell; to how they deliver those goods and services; and with whom they choose to collaborate on their journey.

Successful companies have strong leaders that encompass values through their speaking, writing, and body language, which sets them apart from others. While values can evolve depending on a person’s experiences, there is an underlying thread of consistency that can be relied upon.

Effective leaders are genuine and lead with integrity and authenticity; they remove the mask they are hiding behind and share their true selves. Rather than focusing solely on the bottom line, a values-based leader focuses on achieving goals through a standard set of values.

They are successful without having to fake it until they make it. They know who they are and what they stand for. Whether you meet them in a boardroom or at Starbucks, their true nature shines through.

When a leader is authentic and leads by a known set of values, their employees intuitively sense this and want to follow.

What is values-based leadership, and how can you become a leader that encompasses these traits?