The Importance of Relationships

woman writing on white board

Many assume that a successful business depends on your product or service.  Yet 98% of top sales professionals say that relationships are the most important part of generating new business.  Think of the manager-employee relationship and compare it to products and services.  They both need to create trust and likability for this to work.  Factors that go into a person buying a product are quality of the product, trust in the company, and mutual benefit.  Factors that go into a great manager-employee relationship are quality of work, trust in the manager to keep his promises, and mutual benefits.  Can you see the similarities?  An absence of any of these hampers your success in developing a working relationship to get things done.

Our relationships, whether business or person, are nourished and shaped by the commitment we express through our actions.”  – Dr. Steve Maraboli