When we were little, we told grand tales about what we wanted to be when we grew up. I wanted to be a figure skater and join Ice Capades. Now that we are older, we tell stories about what we did over the weekend or what happened to us while fetching groceries. “You’ll never guess what happened to me today!” we exclaim to our partner as we burst into the door at the end of the day.

Everyone tells stories, and everyone has a story to tell.

This month, we examine how storytelling defines us as a person and a leader. We are looking at storytelling as a gift you can develop.

A good story draws in your audience. It has credibility and truth. It gets your message across and entertains you at the same time. It evokes emotions and inspires actions.

Storytelling impacts almost every aspect of society. Movies, sitcoms, documentaries, commercials, print ads, newspaper columns, TikTok videos, you name it – are all stories. Marketing a product, sales pitches, or even sharing stories about yourself in the boardroom to provide a particular point of view (POV) involves storytelling.