To focus on retail culture, I spoke with an account executive in charge of several retail concerns in the cosmetic industry for a national brand. This woman has 15 years of experience where she created a culture of caring for people through her investment in her people and the community.
She mentions three main points that are essential for a retail culture to thrive:
- Integrity – this applies to your brand as well as your mannerisms. This means keeping your word, being honest, and representing your brand and company at the store and through any social interaction. Show initiative and creativity.
- Loyalty to your Brand –to build trust with your clients or customers, you need to believe in your product or service with your whole heart. Do not speak ill of the company or brand. Your brand should also have consistency, which may be apparent in materials, look, feel, or customer service.
- Innovative Dealings with People – your uniqueness is what your customers expect. This could be how they are treated or how their product is presented or packaged. Sales associates can build trust and confidence. They should be approachable, creative, and empowered. Do not take things personally. Work as a team toward end goals. Engage with clients using all means possible. When they are not coming into the store, build a relationship on social media.
Remember the impression you leave with people and how you make them feel. When you believe in what you are doing, it will show through.
It’s essential for women, especially women of color, to connect and look out for others. Create a network that supports you and watches your back. Realize the truth in the belief that none of us are free until all of us are free. Surround yourself with women of your ilk or in the world of the ilk in which you most desire to be in the community.
Show up with accurate numbers, volunteer to push an initiative forward, show up differently so that your voice can be heard, and be seen for what you bring to the table as it applies to your brand of leadership.
I invite you to click the button below and book a strategy session with me to explore ways of shoring up your personal brand.