Consistency plays a role in all aspects of business, including brand presentation. Think about these numbers. Consistent brand presentation can increase revenue by as much as 23%. 54% of businesses say that brand consistency substantially contributes to the growth of a business. 95% of companies have some form of brand guidelines.

When you are consistent with your individual brand, these same principles apply. Business grows, and your team knows what to expect and acts accordingly. In turn, there is a correlation between productivity and the bottom line.

Here’s a more concrete example. Let’s say you call a team meeting and arrive 15 minutes late. You think it’s not a big deal. Suppose your employees make $150 per hour, and eight people are waiting for you – that 15-minute delay translates to $300! Plus, that’s 15 minutes where they could have been more productive, AND you now appear unreliable. Consistency is important.