In the world of merchandising, back to school is the time for selling school supplies, and new clothes for students, corporate, and education leaders (kids grow like weeds it seems during the summer, and last year’s clothes either no longer fit or are out of date). Socially speaking, it’s a time when students start up a new school year. Time to get back to their friends, move into a new grade; or like me having to repeat a grade in my formative years. It’s a time to learn new things, meet new people, and work with new teachers. So much about the fall is about new and hopefully exciting undertakings. 

Ultimately, Back To School boils down to mean Back To Business. Consumer spending is up. Commerce is waking up. Fashions are about to hit the market. Clients are ready to focus on their budgets mostly defined from October 1 to September 30 in the United States. This makes September a time to be looking at what is next for more than just students.

Fall signals a broader societal transition where clients, companies, and consumers alike refocus on their goals and objectives. This period is characterized by a renewed energy and commitment to progress, making it an ideal time for businesses, educators, and individuals to reassess their strategies, set new goals, and prepare for the final quarter of the fiscal year and the beginning of an education season.

The back-to-school mindset encourages a sense of urgency and a return to routine, providing a natural opportunity to realign with long-term objectives. This can include launching new initiatives, refining marketing campaigns, or focusing on professional development for business and school leaders.

Clients, too, are more receptive during this time, as they shift their attention from summer vacations to planning and executing the next steps in their personal and professional lives. Whether it’s seeking new services, products, or guidance, the back-to-school season creates a mindset of readiness and openness to new opportunities.

Ready to dive deeper? Try Refocusing on Career Growth.