Category: Demo

Be Authentic

The importance of authenticity lies in the shared beliefs and assumptions about you as a leader, providing greater alignment and benefits for higher productivity within a team or organization. This requires setting expectations for how you lead and what is expected of new hires from the start. You will also want to express your values with everyday folks. I also urge you to circle back periodically to stoke the fire of memory so that teams are routinely reminded of what is core to their success.

Even when you need to communicate that you are limited by what you can share, communicate early and often so that people remain in the know and are not left to stumble in the darkness of the unknown. This is a debilitating experience where forward movement and innovation are key drivers to be respected.

Here are some of the results of being a value-based leader.

  • Enhanced decision-making – with clarity, values-based leaders can make decisions that align with the company’s goals while setting an example for their teams to follow. Employees, managers, and leaders work together toward a common goal.
  • Improved communication – open lines of communication are strengthened when you have an authentic leader who isn’t afraid of tackling tough subjects. Values-based leadership leads to enduring relationships.
  • Increased productivity – when leaders encourage personnel to bring their ideas to the table, those employees tend to be more vested in the company’s success. A shared value system is one way to ensure everyone is on the same page.
  • Set up individuals for success – a values-based leader develops others and encourages them to move toward common goals.

Measuring the Value Culture

Barrett Value Center developed the standard for the measurement of culture. On a level of 1 to 7, the Barrett Model provides a map for understanding your organization’s values. You can use this model to nurture relationships and align the purpose within your organization.

Each level has action steps that fulfill the organization’s needs, followed by a developmental task that suggests who or what those needs serve.

Your role as a values-based leader is enhanced when you embrace your values and truly start to live them. This tool will ensure all areas are covered.

Visit the Barrett Value Center to learn more about this model.

Evolve as a Leader

“Leadership is autobiographical. If I don’t know your life story, I don’t know a thing about you as a leader.” -Noel Tichy

Your Autobiography is your only way to author your own leadership. When you fail to take the initiative to write it, your audience will write it themselves. Most likely, vital facts will be left out, and you will be framed based on someone else’s view of you…unabridged.

This is a lesson learned I share with principals in public school systems across the United States. I implore them to write their own story and share it generously with others as often as necessary to keep the story straight. As simple a question as, Why do you do what you do? It can spark the engine that drives the message of who you are to explain what you do and why it is significant to you. These are the stories that inspire our teams to follow our leadership vision. These images paint a clear picture of what others can expect from you. These are the expectations you’ve set for yourself that give rise to how others will take them up as their own.

Lead with Integrity

The most significant factor that improves employee engagement is trust in leaders. 77% of employees rank this ahead of relationships, culture, belief in the organization, and opportunities for career growth.

What I notice getting in the way of some leaders gaining that trust is their discomfort with sharing themselves personally. Fear of exposure, judgment, and having what they share used against them somehow brings down a wall for these individuals. Just about anywhere in the world where I find myself coaching leaders, I encounter those who resist getting personal with whom they lead. Yes, there is a perceived danger. Vulnerability equals weakness is the sentiment with which I’m most familiar.

“Vulnerability is our most accurate way to measure courage,” according to Brene’ Brown. She shares, “we can measure how brave you are by how vulnerable you’re willing to be.” This leads me to ask, how likely are you to follow a leader who demonstrates little bravery and is unwilling to take risks? How successful can you imagine one can be without much at stake? How likely are you to trust a leader you do not know?

Creating trust with your team takes time. Even when you have achieved a reputation, trust is built between each individual or organization.

Here are ways to build trust with your employees:

  1. Remember that all team members are a cohesive unit.
  2. Create work environments that are welcoming, friendly and inclusive.
  3. Encourage and support each other.
  4. Lead with the interests of the team equal to the topic at hand.
  5. Be accountable for your conduct and performance.
  6. Act as a mentor and a leader.
  7. Continue to be a life learner.
  8. Celebrate successes.
  9. Be consistent.
  10. Create a work experience that brings out the best in yourself and your teams.

Deepen Your Understanding

“Integrity is choosing your thoughts and actions based on values rather than personal gains.”                                                                         – Chris Karcher

A values-based leader guides with intention, embodying what they believe in their work and relationships. They are invested in their mission and this is reflected in their values.  They lead by example with integrity, and authenticity.

Becoming a value-based leader sets you apart from the rest. These traits can be learned and cultivated, starting first with examining your own story and then living that story as your truth.

I believe in the power of equity in the workplace from leadership to the front line.  Our mission is to develop those in professionally and socially marginalized communities to gain the skills and competitive edge to climb the leadership ladder in business, community and family in this new world paradigm that values their work, diverse nature, and multiple perspectives, on all levels and all around the globe.

Book a call with me, and we will explore ways to unearth the values that make you unique as a leader. You can use these values to inspire your team to excellence. While waiting for your appointment, check out the growing library of leadership articles at www.byrondarden.com/blog, where we challenge leadership norms.

The Executive VOICE

A great leader of a company or movement has the ability to galvanize their followers, bring meaning and vision to their mission, and unite their team into a cohesive unit. Their words and actions are credible, provide clarity, inspire, and influence. They set the wheels in motion and create a level of trust that encourages employees to feel as though they are part of something special.

More than just a presence, The Executive VOICE is a crucial component of a trusted leader. It encompasses what they say, how they say it, and their supporting actions.

Defining Your Voice

The Executive VOICE is a framework that contains essential elements of a personal brand in content, body, and utterance. In addition, there are brand elements that encompass what it means to be a success. These have been developed over years of trial and error, formal and informal education, experts in numerous fields, and a lifetime of experience breathing years into my life.

VOICE stands for:

  • Values, which speak to a leader’s sound character
  • Openness, or the ability to embrace possibility
  • Intentionality, which means being deliberate in words, thoughts, and actions
  • Consistency, demonstrated by knowing what to expect and reliance on follow-through
  • Energy involves the ability to move work forward and get things done

Share Your Voice with the World

Let’s dive into each component of VOICE and what makes it so critical to an executive’s success.

What I’ve discovered about effective leadership is this.

  • Values: Character is considered an essential trait of a leader. When we know and understand one’s character, we have a greater sense of what they stand for, what moves them, and why they do what they do. It is intoxicating to be in the presence of a leader who is clear about who they are and what is necessary to accomplish goals and then gets it done! Demonstrating character makes it easier to gain the trust and respect of those they lead.
  • Openness: Leaders embrace possibility. Debbie Downer and the Devil’s Advocate are not welcome characteristics of someone who can inspire hope and assurance of getting through challenging issues that arise routinely. A leader breathes life into ideas, resulting in them taking action to move an initiative forward.
  • Intentionality: Being deliberate regarding your actions, words, and thoughts, informing those actions and words, so they have an intended impact. This level of consciousness in leadership allows you to hit the mark time after time.
  • Consistency is the name of the game in business. Consistency breeds its own. A Royal Family of consistency will set the stage for long-term impact and resiliency. Think of it as a powerful legacy-building tool.
  • Energy: You are measured by what you get done well! Otherwise, you are simply performative and lacking transformative leadership ability. Having a higher consciousness and heightening the consciousness of others to recognize and act for necessary change is the platinum rule; Find out what makes people tick and lead from there!

Interpreting Your Voice

As with any character trait, there will be those with a different perception that misinterpret intentions. It is no different with the Executive VOICE.


Let me explain:

  • A leader’s character defines who they are and what they stand for. The other side is that they can be held to these values by a strict code. This makes it difficult for them to change and adapt. They can also be judged by their values. Feeling strongly about something, they risk alienating others.
  • A leader’s openness to embrace possibility may lead others to accuse them of being an idealist. Employees might think their ideas or deadlines are unrealistic when they are challenged.
  • Leaders may be deliberate in their thinking and actions and be accused of being inauthentic. A natural mistrust in leaders can undermine their ability to act.
  • In developing a personal brand, a leader runs the risk of dehumanizing themselves. Great leaders keep their sense of empathy while staying authentic to their values.
  • A leader’s “get-it-done” attitude can be misinterpreted as setting relentless and unrealistic team expectations.