Author: Byron Darden

Values-Based Leadership

Most companies have guiding values they expect every member to follow. These values set the tone and direction for every decision the company makes – from a decision on what product or service to sell; to how they deliver those goods and services; and with whom they choose to collaborate on their journey.

Successful companies have strong leaders that encompass values through their speaking, writing, and body language, which sets them apart from others. While values can evolve depending on a person’s experiences, there is an underlying thread of consistency that can be relied upon.

Effective leaders are genuine and lead with integrity and authenticity; they remove the mask they are hiding behind and share their true selves. Rather than focusing solely on the bottom line, a values-based leader focuses on achieving goals through a standard set of values.

They are successful without having to fake it until they make it. They know who they are and what they stand for. Whether you meet them in a boardroom or at Starbucks, their true nature shines through.

When a leader is authentic and leads by a known set of values, their employees intuitively sense this and want to follow.

What is values-based leadership, and how can you become a leader that encompasses these traits?

What Kind of Leader Are You?

Consider stereotypical leaders. Some are solely concerned with the bottom line and willing to do whatever it takes to turn a profit, including questionable or illegal actions. They fail to care about who or what gets impacted along the way – whether it be people or things.

Some leaders focus on the bottom line, and their manner is gentler. They are still the boss, profit reigns supreme, and they do their best to stay neutral and avoid controversy.

Then there are the leaders who inspire and lead by example. Values-based leadership requires a combination of ingredients that will cause your success to be realized and from which much profits. Your presence will permeate the air almost without you doing more than show up authentically as a value add to your organization.

The guiding principles of values-based leadership are:

  • Lead guided by purpose – the most crucial concept is about how you lead and how that choice speaks to your deeply held values.
  • Success is for all with the intension of being contagious – employees will take inspiration from the leader’s actions and want to join in the process.
  • People/Job – a values-based leader employs people that are able to follow the same values. In addition, they will ensure that the person is suitable for the job.
  • Character Fully Realized – take time to develop your beliefs and values. Ensure you know what you stand for and can articulate that to others.
  • Differences Fuel Innovation – recognize that differences encourage growth. When considering suitability, take into account diverse views.

What Are Your Values?

Take time to define your values through self-reflection, a balanced perspective, self-confidence, and humility. When any one of these aspects is less than authentic and genuine, the whole of values-based leadership is not realized.

Here are some action steps you can consider.

  • Self-reflection – take time to reflect on recent actions. What was your motivation? Did it align with your values? A change in perspective can make a big difference.
  • Balanced perspective – look at actions from all points of view. Do you understand opposing sides and are able to spot the silver lining of each?
  • Self-confidence – surround yourself with others that complement your values and can help you evolve as a leader. Understand your strengths and growing edges to realize what more you have to learn.
  • Humility – keep yourself grounded. Having a fancy title attached to your name, which gives you authority, also means carrying the responsibility to engage with others effectively. Pompous behavior can work against you as a leader.

Leaders who know and are connected to their values tend to show up more committed to their work. They demonstrate a positive influence with a primary role as support to their teams.

Be Authentic

The importance of authenticity lies in the shared beliefs and assumptions about you as a leader, providing greater alignment and benefits for higher productivity within a team or organization. This requires setting expectations for how you lead and what is expected of new hires from the start. You will also want to express your values with everyday folks. I also urge you to circle back periodically to stoke the fire of memory so that teams are routinely reminded of what is core to their success.

Even when you need to communicate that you are limited by what you can share, communicate early and often so that people remain in the know and are not left to stumble in the darkness of the unknown. This is a debilitating experience where forward movement and innovation are key drivers to be respected.

Here are some of the results of being a value-based leader.

  • Enhanced decision-making – with clarity, values-based leaders can make decisions that align with the company’s goals while setting an example for their teams to follow. Employees, managers, and leaders work together toward a common goal.
  • Improved communication – open lines of communication are strengthened when you have an authentic leader who isn’t afraid of tackling tough subjects. Values-based leadership leads to enduring relationships.
  • Increased productivity – when leaders encourage personnel to bring their ideas to the table, those employees tend to be more vested in the company’s success. A shared value system is one way to ensure everyone is on the same page.
  • Set up individuals for success – a values-based leader develops others and encourages them to move toward common goals.

Measuring the Value Culture

Barrett Value Center developed the standard for the measurement of culture. On a level of 1 to 7, the Barrett Model provides a map for understanding your organization’s values. You can use this model to nurture relationships and align the purpose within your organization.

Each level has action steps that fulfill the organization’s needs, followed by a developmental task that suggests who or what those needs serve.

Your role as a values-based leader is enhanced when you embrace your values and truly start to live them. This tool will ensure all areas are covered.

Visit the Barrett Value Center to learn more about this model.

Evolve as a Leader

“Leadership is autobiographical. If I don’t know your life story, I don’t know a thing about you as a leader.” -Noel Tichy

Your Autobiography is your only way to author your own leadership. When you fail to take the initiative to write it, your audience will write it themselves. Most likely, vital facts will be left out, and you will be framed based on someone else’s view of you…unabridged.

This is a lesson learned I share with principals in public school systems across the United States. I implore them to write their own story and share it generously with others as often as necessary to keep the story straight. As simple a question as, Why do you do what you do? It can spark the engine that drives the message of who you are to explain what you do and why it is significant to you. These are the stories that inspire our teams to follow our leadership vision. These images paint a clear picture of what others can expect from you. These are the expectations you’ve set for yourself that give rise to how others will take them up as their own.

Lead with Integrity

The most significant factor that improves employee engagement is trust in leaders. 77% of employees rank this ahead of relationships, culture, belief in the organization, and opportunities for career growth.

What I notice getting in the way of some leaders gaining that trust is their discomfort with sharing themselves personally. Fear of exposure, judgment, and having what they share used against them somehow brings down a wall for these individuals. Just about anywhere in the world where I find myself coaching leaders, I encounter those who resist getting personal with whom they lead. Yes, there is a perceived danger. Vulnerability equals weakness is the sentiment with which I’m most familiar.

“Vulnerability is our most accurate way to measure courage,” according to Brene’ Brown. She shares, “we can measure how brave you are by how vulnerable you’re willing to be.” This leads me to ask, how likely are you to follow a leader who demonstrates little bravery and is unwilling to take risks? How successful can you imagine one can be without much at stake? How likely are you to trust a leader you do not know?

Creating trust with your team takes time. Even when you have achieved a reputation, trust is built between each individual or organization.

Here are ways to build trust with your employees:

  1. Remember that all team members are a cohesive unit.
  2. Create work environments that are welcoming, friendly and inclusive.
  3. Encourage and support each other.
  4. Lead with the interests of the team equal to the topic at hand.
  5. Be accountable for your conduct and performance.
  6. Act as a mentor and a leader.
  7. Continue to be a life learner.
  8. Celebrate successes.
  9. Be consistent.
  10. Create a work experience that brings out the best in yourself and your teams.

Deepen Your Understanding

“Integrity is choosing your thoughts and actions based on values rather than personal gains.”                                                                         – Chris Karcher

A values-based leader guides with intention, embodying what they believe in their work and relationships. They are invested in their mission and this is reflected in their values.  They lead by example with integrity, and authenticity.

Becoming a value-based leader sets you apart from the rest. These traits can be learned and cultivated, starting first with examining your own story and then living that story as your truth.

I believe in the power of equity in the workplace from leadership to the front line.  Our mission is to develop those in professionally and socially marginalized communities to gain the skills and competitive edge to climb the leadership ladder in business, community and family in this new world paradigm that values their work, diverse nature, and multiple perspectives, on all levels and all around the globe.

Book a call with me, and we will explore ways to unearth the values that make you unique as a leader. You can use these values to inspire your team to excellence. While waiting for your appointment, check out the growing library of leadership articles at www.byrondarden.com/blog, where we challenge leadership norms.

The Executive VOICE

A great leader of a company or movement has the ability to galvanize their followers, bring meaning and vision to their mission, and unite their team into a cohesive unit. Their words and actions are credible, provide clarity, inspire, and influence. They set the wheels in motion and create a level of trust that encourages employees to feel as though they are part of something special.

More than just a presence, The Executive VOICE is a crucial component of a trusted leader. It encompasses what they say, how they say it, and their supporting actions.