Between the English Channel and the Celtic Sea, along the coast of Normandy, France, lies Mont-Saint-Michel, dating back to the early 8th Century. Atop the tidal island is the refectory of the Abbey, described as having “some of the finest acoustics around”. Some even describe it as an “acoustically perfect space”. This is the site where Byron sang a few bars from the Broadway musical, Into The Woods, in the beginning clip of this month’s Founder’s Corner.

Hi, I’m Byron Darden, bringing you another edition of Leading with Purpose on Purpose. In this installment, we are continuing our focus on one of a leader’s most valuable qualities: their voice. Did you know that research reveals that the voice accounts for 38% of the overall impact of a presentation on an audience. Dig a little deeper and you’ll find arguments to challenge how accurate that percentage really is. Whether or not you accept the idea that the voice accounts for more than a third of audience impact, you have only to conduct your own study.

Try this. Reset this video to the start and watch with the sound turned off. See for yourself how accurate the research is by noting your own experience of how much you depend on the voice to express important information you want to know. Then, after you’ve conducted your own experiment, share your comments and findings below. Let us know where you stand with the results of the study. And then, enjoy the blog. 

Begin with Real-World Lessons in Vocal Influence.