Author: Byron Darden

The Many Layers of Business Relationships

In a leadership role, you are managing relationships at multiple levels, and each demands a distinct approach, focus, and cadence. Understanding these layers helps you invest your time and energy where it matters most, while also adapting your style to the unique needs of each group.

With your team and stakeholders, these relationships form the heartbeat of your leadership. They center on the daily strategy, operations, and decision-making that move your organization’s mission forward. Building trust here means being consistent, setting clear expectations, providing honest feedback, and celebrating wins together. When team members and stakeholders feel valued, they are more engaged, more innovative, and more willing to take ownership of results. This will be different from those within your organizational environment or ecosystem, a term we use at Triple Axel.

Your ecosystem includes partners, vendors, service providers, contractors, and collaborators who directly influence your ability to deliver on your organization’s promises. At Triple Axel, we see these as the “invisible arms” of an organization — often working behind the scenes, yet critical to success. These relationships thrive on mutual reliability, clear communication, and an understanding that each party’s success is linked to the other’s. Investing in them ensures smoother operations, better service delivery, and fewer costly breakdowns.

Across your industry, relationships keep you informed about trends, challenges, and opportunities. These connections might include competitors, peer organizations, professional associations, or thought leaders. Healthy industry relationships are not just about networking at conferences — they are about fostering mutual respect, exchanging insights, and exploring collaborations that elevate the field as a whole. The leaders who stay connected here position themselves and their organizations as forward-thinking and adaptable.

With your clients or customers, relationships are often the most visible measure of your success. Trust, reliability, and consistent value delivery are the cornerstones. A client or customer who feels heard, understood, and supported is far more likely to remain loyal, offer repeat business, and refer others. Leaders who maintain authentic, two-way communication with clients strengthen revenue streams and their organization’s reputation.

Every one of these relationships creates ripple effects that influence morale, productivity, innovation, and growth. Neglect in one area can erode trust across others, while strong connections in each layer reinforce one another, creating a robust network of support and opportunity.

In a business context, these relationships must be approached with intention. Those with your team and stakeholders require more day-to-day interaction and guidance. Those within your ecosystem focus on collaborative delivery. Industry relationships demand strategic visibility and thought leadership. Client and customer relationships require consistent follow-through. 

Try this Practical Leadership Exercise.

A Practical Leadership Exercise

I often tell my clients: The relationship you have with others begins with the relationship you have with yourself.

At Triple Axel, we call this our YOUniversity — the personal mastery that comes from knowing yourself deeply.

Try this exercise:

Choose one day to observe yourself in different interactions. Pay attention during moments such as:

  • Ordering coffee from a barista 
  • Scheduling an appointment with a live person
  • Asking for directions from someone, not AI
  • Briefly chatting with another in an elevator
  • Meeting with a medical professional
  • Talking with a colleague, a direct report
  • Checking in with a senior leader

After each interaction, jot down in your leadership journal:

  • What sensations did I notice in my body?
  • Was the encounter pleasant, unpleasant, or neutral?
  • How did I feel at the start, middle, and end of the interaction?
  • Did I sense attentive or distracted behavior?
  • How did my body signal those feelings?
  • Did my energy shift during the exchange?
  • What am I taking away about myself and the other person?

At the end of the day, review your notes. Look for patterns, surprises, and moments of comfort or discomfort. Connect them to your experiences in meetings, presentations, and one-to-one conversations.

Over time, developing self-awareness will help you identify both your relationship strengths and your growth areas, giving you a clearer path toward building the trust and influence great leadership requires.

Discover The Measurable Impact of Strong Relationships

The Measurable Impact of Strong Relationships

Over the years, I’ve seen firsthand how the strength of our connections shapes our leadership and the health of entire organizations. Research backs this up in a way that’s difficult to ignore. For example, companies that actively nurture team relationships see employee retention rates climb by as much as one-third. That’s more than a number. It’s a reminder that when people feel valued and connected, they are far more likely to stay, contribute, and grow with the organization.

I’ve also witnessed how poor communication can derail even the best-laid plans. Data shows that over 85% of business leaders believe ineffective communication and collaboration are among the primary causes of failure. 

On the flip side, teams that engage in genuine collaboration report an over 70% boost in performance, and well over half say it sparks innovation. Numbers like these make one thing clear: relationship building is not just a feel-good exercise—it is a tangible, measurable advantage that shapes results, fuels creativity, and strengthens resilience at every level of leadership.

I recently spoke with a city employee who shared that they are leaving their job. In the political climate at the time of this article’s publication, it seems almost unthinkable that someone would even consider such a move. When I asked what was next for this individual, they explained that they were transferring to a new department. When I inquired about why they chose to leave their current role, I was not surprised to learn that their direct supervisor showed little interest in nurturing the relationship.

It is a story I hear often.

The Bottom Line

“Greatness happens when the person with the wild imagination collaborates with the person who knows how to get things done.” – Simon Sinek.

When leaders collaborate well, great things get accomplished. Strong relationships develop over time, and the leaders who invest in them create benefits that endure for years. As Howard Schultz once said, “Success is best when it’s shared.”

From my years as a figure skating coach to my current work as an executive coach, I have seen this truth play out again and again: No individual wins alone. The magic happens when we connect, support, and lift each other higher. Relationship building is not simply about expanding your network—it’s about strengthening the trust, respect, and shared purpose that make leadership truly effective.

When you’re ready to explore how stronger relationships can elevate your leadership, I invite you to schedule a discovery call. We’ll discuss your unique leadership challenges and identify practical ways to create the kind of connections that move people and organizations forward.

Founder’s Corner: Building Relationships: The Formidable Imperative of Leadership

Nothing happens without relationships. Should you happen to have insight that contradicts this belief, I invite you to share in the comments. I’m all ears!!

I make this bold statement because over my many years of performing, coaching, learning, traveling, launching businesses, living in numerous places throughout the United States, and any number of life experiences too many to note, the one thing I’ve come to learn is that without relationships, not much else matters.

Throughout our lives, we build a diverse number of relationships with friends and family, romantic partners and colleagues, as well as mentors and strangers. Each with its own benefits that can include: fulfilling our need for support, giving us purpose that drives our achievements, and helping us overcome obstacles.

Relationships can be for personal and professional growth, or to help us with self-discovery. Whichever type of relationship you are building, we rely on them to shape who we become and contribute to our overall well-being. It has been said that we need relationships to distinguish ourselves from each other. It is how we differentiate who we are from others in our lives. Essentially, I cannot be who I am until I know who you are!

Hi, I’m Byron Darden with this edition of Leading with Purpose on Purpose. In this installment, we explore the importance of relationships that can make a difference in how valuable your networks are. They can support you in navigating organizational politics, help you advance in your career, and provide you with honest and helpful insight into what is working for you and how to overcome what might be getting in your way.

I’m fortunate to have such a network of relationships who will share the honest truth about what is working for me and what I’ve needed to change and let go of in order to move forward. I trust you will find helpful information to support your movement forward as you explore Building Relationships: The Formidable Imperative of Leadership. Enjoy!

Ready to start Building Relationships?

Building Relationships: The Formidable Imperative of Leadership

“No individual can win a game by himself.” – Pelé

When I consider the essentials of leadership, one rises above the rest in my mind: relationships.

Imagine “relationship” as the top point of your leadership brand identity — a triangle’s apex. Keeping it balanced takes constant attention and intentional effort. Left unattended, that balance tips. And when it tips for too long, the integrity of everything beneath it can start to crumble.

It’s a vivid image and one worth holding onto. Because in leadership, your ability to build and maintain relationships is more than a “nice to have” — it’s the very foundation of influence, trust, and long-term success.  Leaders who understand this make relationship building a core discipline, investing in it daily, because they know the health of their connections directly shapes the health of their leadership.

Continue to learn What is Relationship Building

What is Relationship Building

Over the years, I’ve read, studied, practiced, coached, built, lost, rebuilt, managed, failed spectacularly, and succeeded triumphantly at relationships. And here’s the truth: I am still learning.

It takes practice. Commitment. Tact. Skill. Willingness. And, as social justice activist Parker Palmer once said of me, I have “relentless optimism” — the unshakable belief that I can do it, even when it feels uncomfortable or uncertain. Relationships are dynamic, and so is the leader’s role in shaping them.

For me, building relationships is a labor of love. Without it, I wouldn’t have the opportunity to share the insights I’ve honed over decades of coaching leaders and organizations.

At its core, relationship building in a professional context is the development and maintenance of mutually beneficial, positive associations with both individuals and organizations that move commerce, ideas, and missions forward. 

It’s about creating partnerships where both sides feel heard, respected, and valued. In my experience, the most successful leaders are those who understand that relationship building isn’t an isolated task. It is woven into every conversation, every decision, and every interaction they have.

Find out Why Relationship Building Matters

Why Relationship Building Matters

Strong relationships in leadership are more than emotional assets; they are strategic advantages that directly influence the success and resilience of any organization.

They:

Provide support during challenges and change – In times of uncertainty, whether it’s a market shift, organizational restructuring, or an unexpected crisis, trusted relationships act as stabilizers. Leaders with strong connections can call on their network for advice, resources, and honest feedback, making it easier to navigate turbulence with clarity and confidence.

Reduce stress by creating trust and understanding – When trust exists between leaders, teams, and stakeholders, communication flows more easily and misunderstandings are minimized. This reduces tension, lowers the emotional toll of decision-making, and allows everyone to focus their energy on solutions instead of conflicts.

Foster belonging, which strengthens team morale – People want to feel seen, valued, and included. A sense of belonging inspires individuals to bring their full selves to work, which in turn increases engagement, creativity, and commitment to the collective mission. Leaders who prioritize relationship building set the tone for inclusion and psychological safety.

Fuel collaboration, loyalty, and growth opportunities – Strong relationships create an environment where ideas are shared freely, resources are pooled, and innovation flourishes. Loyalty develops when people feel respected and supported, leading to long-term partnerships, repeat business, and opportunities that would never surface in a transactional environment.

Founder’s Corner: Oratory as a Leadership Tool Part II

Between the English Channel and the Celtic Sea, along the coast of Normandy, France, lies Mont-Saint-Michel, dating back to the early 8th Century. Atop the tidal island is the refectory of the Abbey, described as having “some of the finest acoustics around”. Some even describe it as an “acoustically perfect space”. This is the site where Byron sang a few bars from the Broadway musical, Into The Woods, in the beginning clip of this month’s Founder’s Corner.

Hi, I’m Byron Darden, bringing you another edition of Leading with Purpose on Purpose. In this installment, we are continuing our focus on one of a leader’s most valuable qualities: their voice. Did you know that research reveals that the voice accounts for 38% of the overall impact of a presentation on an audience. Dig a little deeper and you’ll find arguments to challenge how accurate that percentage really is. Whether or not you accept the idea that the voice accounts for more than a third of audience impact, you have only to conduct your own study.

Try this. Reset this video to the start and watch with the sound turned off. See for yourself how accurate the research is by noting your own experience of how much you depend on the voice to express important information you want to know. Then, after you’ve conducted your own experiment, share your comments and findings below. Let us know where you stand with the results of the study. And then, enjoy the blog. 

Begin with Real-World Lessons in Vocal Influence.

Real-World Lessons in Vocal Influence

Leadership requires more than a single type of voice—it requires the ability to adapt your voice to the moment and the message. Simon Sinek, known for his work on purpose-driven leadership, demonstrates this beautifully. Whether he’s speaking with quiet conviction in an intimate interview or delivering an impassioned keynote on stage, his tone shifts to match the message. Sometimes it’s kind and encouraging, other times it’s urgent and thought-provoking. This range is part of what makes his communication so effective—he meets the moment with the voice that most fits.

I’ve had the privilege of learning from some of the best in the field. One of my greatest mentors, the late Kenneth Crannell, quite literally wrote the book on Voice and Articulation.. His manuscript was the definitive guide for broadcasting, media, and performance students. It was required reading at Emerson College and used in education programs nationwide.

I studied with Crannell in a graduate class, and what began as a student-professor relationship grew into a friendship that deeply shaped my approach to executive coaching. His teachings continue to influence my voice work with leaders to this day. He understood that communication wasn’t just a technique. It was a craft, rooted in awareness and intention.

Over the years, I’ve seen firsthand how leaders benefit from refining their vocal style across different settings:

  • Speaking for the actor – to embody emotion and presence
  • Speaking for the keynote – to inspire and challenge
  • Speaking for the leader – to guide, influence, and connect
  • Speaking for broadcasting – to inform with clarity and energy
  • Speaking for the media – to engage across platforms and hold attention

Each context requires nuance. Yet the throughline remains the same: know your voice, know your audience, and speak to make a difference.

Learn Tools from the Executive VOICE.

Tools from the Executive VOICE

A voice is multidimensional in that it carries words, emotion, energy, and identity. Some voices immediately draw us in with what they say and how they make us feel. Historically, voices from the American South have been associated with warmth and hospitality, which is why they’ve often been used in telephone marketing. They’re easy on the ear and create a sense of comfort. We experienced this with the late American President, Jimmy Carter. His gentle Southern drawl conveyed humility, compassion, and sincerity, qualities that shaped how the public perceived both the man and his message.

Great speakers across generations have shared a common trait: vocal resonance. It’s that deep, rich quality that seems to vibrate through the air and command attention—Martin Luther King Jr., James Earl Jones, Barack Obama, Oprah Winfrey, and Adolf Hitler, to name a few. The latter of which may seem offensive to add to this list. Yet, these voices do more than communicate—they move people to action. Therefore, matching intention with the desired outcome is a must.

I remember experiencing this firsthand as a young boy visiting the Texas State Capitol with my father, who was then a state attorney. That day, my dad introduced me to Congresswoman Barbara Jordan, who named me an honorary page. Her voice was unforgettable—deep, strong, and full of conviction. It was the first time I’d heard a woman speak with such unshakable authority. At least a woman outside of my family, all of whom carry unshakeable authority in their voices. I didn’t just hear Ms. Jordan’s voice—I felt it.

Years later, I attended the Broadway play Tea at Five, in which Kate Mulgrew portrayed Katharine Hepburn. In the play, Hepburn talks about how her voice teacher helped her cultivate the distinct tone we all associate with the actress. Her voice announced her presence even before seeing her on screen. Like Hepburn, many speakers, actors, and leaders alike intentionally shape their voices to reflect who they are and how they want to be remembered.

You can too!

We explored this in more depth in our earlier blog, “The Executive VOICE,” where we outlined five key tools every leader can use to strengthen their vocal presence. These tools—known collectively as Vocal Diversity—include:

  • Pitch – the musical highs and lows that add emotion
  • Speed – the pace that controls urgency and clarity
  • Timbre – the texture or quality that makes your voice unique
  • Volume – knowing when to command and when to soften
  • Articulation – clarity in how your words are shaped and delivered

Monotone speaking quickly loses attention. By varying these elements, you create a voice that invites people to stay tuned in, whether you’re talking to direct reports, senior leadership, or an audience of thousands.

Your voice, when developed with intention, becomes one of your greatest leadership assets. Its power comes not from perfection, rather from sounding authentically you, while being confident, clear, and compelling.

Learn Why Your Voice Matters and how it impacts your legacy